Approached by Warner Brothers & their CSR agency, Fenton to produce & direct the centerpiece video spots for :15, :30, :90, & 1:20 for web, theatrical, Blu-Ray/DVD and promotional release. The 2:00 spot premiered at the 2012 Super Bowl and can still be viewed in hundreds of thousands of Warner Brothers Blu-Ray/DVDs as an opening promotional film.
The films were accompanied by a full 360 media campaign, personally overseen by the Chairman of Warner Brothers & CEO of DC Comics.
Over 2 million dollars was raised by the campaign for Save the Children, International Rescue Committee, & MercyCorps. And yea, Ellen gave us a shout out.