Apparently the internet believes that Tuesdays are the worst day of the week. New Orleans, or “The Big Easy”, seems to disagree.
We partnered with 360i & FSC Interactive to produce a real-time Twitter tourism campaign for the city of New Orleans. We casted some of the city’s most interesting characters for real-time video responses. We wrote, shot, and edited 18 live videos in response to real Twitter user questions. Locations, crew, catering, post were all handled in-house.
In just two days, the #HappyTuesday campaign generated 245,671 impressions, 11,264 media views, and 1,417 engagements.
Role: Executive Producer