Possible Health had experimented with crowdfunding patients’ health treatments in the past. Through our friends at Dear World, they contacted Deltree to see how they can tell the story of the work they do, and take an upcoming campaign called #crowdfundhealth to the next level.
“I wish this could be the front page of the internet.” ~ Alexis Ohanian, Founder of reddit
The challenge: How do we tell a story that succinctly explains Nyaya Health’s work & impact? More importantly, how do we make it moving, to motivate people to share & get involved? Visit www.crowdfundhealth.org to view the film, portrait, and website final products.
Role: Lead product manager & executive producer
The platform
For web, we provided strategy, design, responsive mobile-ready development, & post-launch maintenance
The Portraits
For portraits we provided Nyaya Health + Dear World w/ production & post services.
The Film
We provided all pre-production, production, & post services.
The Production
The film was shot on a RED Epic by David Reece Jr. See his award winning DP reel at www.davidreecejr.com
The portraits were shot on a Canon 6D by Robert X Fogarty. See his renowned portrait series at www.dearworld.me
The sound design, music supervision, editing, & color grading were at produced at the Deltree home office in New Orleans, LA
The front-end code for the website utilizes the Yeoman & Bootstrap 3 framework. Produced from our developers holiday retreat location in San Francisco.
// Credits //
Creative Director/Producer: Benjamin Reece // Photography: Robert Fogarty //Director of Photography/Cinematography: David Reece //Producer Abby Jewel Vo // UX Design: Benjamin Reece // Visual Design: Tina Chang Walderman //Frontend Development: Alex Hertz //Music: Lowercase Noises from The Music Bed // Sales/Business: Lindsey DeMay // Additional Staff Provided by Possible
Directed by Reece Bros
Exec Producer: Robert X. Fogarty, Benjamin Reece & Mark Arnoldy
The Launch
We flew to Nepal in November, & launched the film, portraits, & website on December 2nd. The project saw coverage and social media activity from across the globe. The campaign was also selected for the SAPPI Design That Matters award, which included a month long run of subway ads in NYC.
Before Launch: 502 days, raised $74,561
After Launch: 50 days, raised $75,406.
We look forward to working again with Nyaya Health for their 2014 re-brand.
BTS
