We Can Be Heroes | DC Comics
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We Can Be Heroes | DC Comics

DC Comics $2M global fundraising campaign premiered at Super Bowl 2012

ClientDC Entertainment & Warner Brothers
Year2012
Typecontent

In partnership with DC Comics, Save the Children, Mercy Corps, & IRC

After the international success of our "Fifty People, One Question" web series, we were approached by Warner Brothers & their CSR agency, Fenton to develop the centerpiece video spots for :15, :30, :90, & 1:20 for web, theatrical, Blu-Ray/DVD and promotional release.

The 2:00 spot premiered at the 2012 Super Bowl and can still be viewed in hundreds of thousands of Warner Brothers Blu-Ray/DVDs as an opening promotional film.

Role: Concept, Storyboarding, Production, Post-Production

Original Score: Keith Kenniff (Helios/Goldmund)

The films were accompanied by a full 360 media campaign, personally overseen by the Chairman of Warner Brothers & CEO of DC Comics.

DC Comics campaign
DC Comics campaign
Over 2 million dollars was raised by the campaign for Save the Children, International Rescue Committee, & MercyCorps. And yea, Ellen gave us a shout out.

Ellen shoutout
Ellen shoutout

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