Why we are making an iPhone film

Everyone has a pen, but can you write? With the announcement of our collaboration with Philip Bloom to produce the first iPhone cinematic/narrative fi

Everyone has a pen, but can you write?

With the announcement of our collaboration with Philip Bloom to produce the first iPhone cinematic/narrative film we have received questions as to the reason for doing it and why we need funding.

// Why we are doing this

With the release iPhone 4, it is another step in the democratization of film-making and story telling tools. Yes, content is king. Yes execution is important. Yes, the tools still matter. But we see that increasingly, filmmaking tools are equating to a writers toolset.

Everyone has a pen, but can you write? And more importantly, what do you have to say?

// Why we need funding (and this is more for the filmmaking community)

Paid work leads to quality content, experiences, communities, and ultimately a better world.

Here is the breakdown:

  • to pay for music master and sync licenses (we believe in paying musicians and artists for their work)
  • to pay crew, we have production manager, two production assistants, a dp, director(s) an AC,
  • to pay for travel and accommodations, food, production transportation, etc
  • to pay for insurance and permits
  • to pay for editing, color grading, and sound design.

This will also pay for the printing of DVDs, stickers, posters, and the event space for the release.

In summary the 12k will cover the time and work of multiple pre-pro, production, and post crew, artists, and creatives. This is a slim budget to pull off what we are doing. The 12k is to cover hard costs- this film WILL NOT happen without everyones support. It's up to the world to decide if they want this to happen.

We are professionals and this is what we do to pay our bills, so while the iphone allows for essentially zero hardware cost (if you are one of the millions set to own one) the musicians, crew, editors, and people involved still need to get paid for their time.

With all that said- we hope that this film will inspire a new generation of filmmakers around the world with the tools they have in their pocket. If you were on of thousands who were inspired by your first 35mm footage, or HDSLR films.....

Join us in presenting the revolution: http://tiny.cc/iFilm

  • benjamin reece

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