There is no cohesion to these thoughts, but here it goes:
1. Internet advertising is not the end all be all. A lot of local New Orleans businesses are picking up on the new media/ social media craze, by hiring new media savvy marketing and IT staff. Its amazing how marketing firms continue to blindly exploit internet advertising to sustain their businesses. This is unsurprising looking at the recession in the advertising industry general, as marketing firms are looking for ways to sustain and increase business. However if you look at the numbers from a TNS Media Intelligence report released two days ago, even Internet advertising took a big hit compared to the last QTR:
Not only did the internet lose half of the steam- but they still only account for a fraction of media buys. Is this ignorance from business at large, or is this just a symptom of the immaturity of the "technology"?
2. How can we predict the usage and adoption of digital and social media? Think about what they call the "internet generation- a 20 year old in 1995 (when the internet became prevalent) would now be 33 years old. Think forward another 10 years. Not only are we looking at an increase in education, maturity, and access around the internet- but also an influx of internet savvy youth, who will grow into their jobs, taking an "internet aware" approach to their work.
3. Print Will Never Die: The Internet in harmony with print. Arianna Huffington, with the HUFFINGTON POST uses this great analogy: "The shifting dynamic between the forces of print and online reminds me of Sarah Connor and the T-101 in The Terminator. At first, the visitor from the future (digital) seemed intent on killing Sarah (print). But as the relationship progressed, the Terminator became Sarah and her son's one hope for salvation. Today, you can almost hear digital media (which for some reason has a thick Austrian accent) saying to print: "Come with me if you want to live!"