For the last 2 or 3 years, I have frequently visited the web design galleries Web Creme and CSS Remix. Great resource. The majority of these featured sites are portfolios for designers and developers, or small web shops. Enter Happy Cog an industry "big dog" and..... beautiful web shop?
** Can we get more dramatic?** One of the most disturbing trends I have seen in the web development community has been the phrase** "beautiful websites".** I cannot tell you how many times I have seen "We create beautiful websites", "Beautiful and standards based design", etc. I for one, would LOVE to abolishmeaningless marketing or IT speak,but "beautiful" just doesn't cut the mustard. If we are going to go after the dramatic, no lingo style speak - can we at least think up something a more creative? "Deltree: An Adventure 65 Million Years in the Making" or "Happy Cog: To boldly go where no web design has gone before."** Whatever.**
What is the REAL selling point?
Here is the question: Do we want to create "beautiful" websites- or websites that are effective at reaching the target business (organizational) goals?** Is beauty really the selling point? Or is beauty and usable design**just part of the overall equation? **